RUA Hydrate Elixir bottle with reusable white pump on a gray surface
Hand holding a RUA Hydrate Elixir against a gray background
Two RUA Hydrate Elixir bottles on a gray surface with a neutral background
RUA Hydrate Elixir bottle with recyclable aluminium cap.
RUA Hydrate Elixir bottle with white reusable pump top.
RUA Hydrate Elixir bottle with reusable white pump on a gray surface Hand holding a RUA Hydrate Elixir against a gray background Two RUA Hydrate Elixir bottles on a gray surface with a neutral background RUA Hydrate Elixir bottle with recyclable aluminium cap. RUA Hydrate Elixir bottle with white reusable pump top.

Hydrate Elixir

790.00 NOK

First order? Don't forget to buy a Pump Top!

Your skin's daily dose of deep hydration.

This lightweight gel is packed with nutrients and hydration to:

– Boost collagen
– Smooth skin texture
– Calm irritation
– Reduce blackheads
– Strengthen barrier
– Leave skin visibly refreshed and glowing

Formulated with distilled Norwegian Sea Water—a microplastic-free by-product of sea salt harvesting—and ultra-hydrating, mushroom-based hyaluronic acid that retains up to 500x its weight in water, super hydrating Swedish plant stem cells of Aloe Vera, Alpine willowherb to tighten pores, and Apple extract for a mild exfoliation, Hydrate is a must in your daily skincare routine!

Completely fragrance-free, Hydrate Elixir is naturally scented—a soft, clean, and calming scent—a gentle reminder of where the wild Norwegian forest meets the sea.

Moisturize. Plump. Protect.
Hydrate Elixir — your skin can't live without it.

*Natural colourant may appear different per batch. Store away from UV.

BUY Hydrate Elixir:

Use for all skin types. Suitable for sensitive skin.

Swedish plant-stem cells / Aloe Vera: Potent plant actives that promote skin regeneration, boost hydration, and calm irritation and redness. Rich in vitamins A, C, and E for antioxidant protection while supporting collagen production.

Snow Mushroom: Plant-based hyaluronic that binds moisture 500x its weight in water, giving DEEP hydration. Creates a natural flexible film on the skin to protect the barrier and prevent trans-epidermal water loss (TEWL).

Alpine Willowherb: Fights blemishes by reducing excess oil, minimising blackheads, and tightening pores.

Aloe Vera Juice: Balances skin pH, hydrates, contains vitamins A, C, E, and B12, amino acids, and repairs damaged or sun-exposed skin. 

Apple Alpha-hydroxy Acids: Gives a mild exfoliation, removing dead skin cells. 

Distilled Norwegian Sea Water: A microplastic-free and sustainable water source, a by-product of sea salt harvesting.

Rosemary Flower Water: Soothes, calms, reduces redness, blemishes, and stimulates circulation. Fights free radicals to help slow signs of ageing.

Place 2 pumps into the palm.
Massage into face, neck, and décolletage.
Apply day and night.

Use as an under eye gel - gently tap 1 drop under / around eye area w/ ring finger.

For best results -
Combine w/ 2 pumps Soothe Softening Serum and finish w/ Mist Norwegian Sea Silk.

Aqua (Distilled Norwegian Sea Water), *Rosmarinus officinalis (Rosemary) water, *Aloe barbadensis leaf juice, Propanediol (plant-based), Tremella fuciformis (Snow Mushroom) extract, Glycerin, Gluconolactone, Benzyl alcohol, Sodium benzoate, Xanthan gum, *Aloe vera (Swedish Aloe Plant Stem Cell) callus extract, Epilobium fleischeri (Alpine Willowherb) flower/leaf/stem extract, Pyrus malus (Apple) fruit extract, Sclerotium gum, Potassium sorbate, Lecithin, Pullulan, Citric acid, Pantothenic acid, Dehydroacetic acid, Silica, Calcium gluconate, *organic

Vegan friendly
NOT TESTED ON ANIMALS

Made in Norway.
Produced in our C02-neutral lab
Energy sources: geothermal heating and hydropower

Packaging:
Aluminium screw top - infinitely recycled
Glass bottle - infinitely recycled
Pump top - reusable

90% of ingredients and packaging are sourced from Europe. All shipping materials are 100% recyclable / biodegradable.

We’re fully circular.

Anti-Plastic. Refills ONLY.

The Scandinavian Way.
Reuse & Recycle.

Reduce plastic waste w/
Infinitely recyclable bottles and caps,
Reusable pump tops.

Diagram showing RUA Beauty refillable bottle system with reuse and recycling steps.
Step-by-step guide on how to use a refill bottle with illustrations and text instructions.

how does it work

Step by step

First time use:
Step 1: Remove & recycle screw top
Step 2: Cut tube - for Soothe & Hydrate
Step 3: Place pump onto bottle

Repeated use:
Step 1: Purchase refill
Step 2: Remove screw top
Step 3: Recycle screw top & used bottle
Step 4: Sterilise pump w/ alcohol
Step 5: Place pump onto bottle

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